Książki obcojęzyczne o biznesie i marketingu ranking maj 2024

Why So Many Leaders Abdicate Their Most Important Responsibilities
Shay was still angry but shrugged nonchalantly as if to say, it's not that big of a deal. "So, what am I wrong about$196" "You're not going to want to hear this, but I have to tell you anyway." Liam paused before finishing. "You might be working hard, but you're not doing it for the company." "What the hell does that mean$197" Shay wanted to know. Knowing that his adversary might punch him for what he was about to say, Liam responded. "You're doing it for yourself." New York Times best-selling author Patrick Lencioni has written a dozen books that focus on how leaders can build teams and lead organizations. In The Motive, he shifts his attention toward helping them understand the importance of why they're leading in the first place. In what may be his edgiest page-turner to date, Lencioni thrusts his readers into a day-long conversation between rival CEOs. Shay Davis is the CEO of Golden Gate Alarm, who, after just a year in his role, is beginning to worry about his job and is desperate to figure out how to turn things around. With nowhere else to turn, Shay receives some hard-to-swallow advice from the most unlikely and unwanted source--Liam Alcott, CEO of a more successful security company and his most hated opponent. Lencioni uses unexpected plot twists and crisp dialogue to take us on a journey that culminates in a resolution that is as unexpected as it is enlightening. As he does in his other books, he then provides a straightforward summary of the lessons from the fable, combining a clear explanation of his theory with practical advice to help executives examine their true motivation for leading. In addition to provoking readers to honestly assess themselves, Lencioni presents action steps for changing their approach in five key areas. In doing so, he helps leaders avoid the pitfalls that stifle their organizations and even hurt the people they are meant to serve.

__________________*From the author of the multi-million copy bestseller Good to Great*`No matter what your walk of life, no matter how big or small your enterprise, no matter whether it's for-profit or nonprofit, no matter whether you're CEO or a unit leader, the question stands, How does your flywheel turn$879' - JIM COLLINS__________________The key to business success is not a single innovation or one plan. It is the act of turning the flywheel, slowly gaining momentum and eventually reaching a breakthrough. Building upon the flywheel concept introduced in his groundbreaking classic Good to Great, Jim Collins teaches readers how to create their own flywheel, how to accelerate the flywheel's momentum, and how to stay on the flywheel in shifting markets and during times of turbulence.Combining research from his Good to Great labs and case studies from organisations like Amazon, Vanguard, and the Cleveland Clinic which have turned their flywheels with outstanding results, Collins demonstrates that successful organisations can disrupt the world around them - and reach unprecedented success - by employing the flywheel concept.

Learn how to get your business oversubscribed in a crowded marketplace to make your business stand out and get people lining up to do business with you Are you constantly chasing customers$43 Why does it seem like some businesses have their customers begging to purchase their goods or services$44 Think about it for a moment. When a new iPhone is released, why do customers camp overnight to be the first through the door$45 In cities with thousands of great restaurants, why do some restaurants require reservations months in advance$46 Why is it that some consultants, accountants, lawyers and healthcare professionals can charge exponentially more than others$47 In the modern marketplace, consumer options are virtually endless, intense competition is rife and so much is given away for free online. Often businesses are left scrambling to attract enough customers to make a small profit. Yet the opposite is true for a small number of businesses that do things differently--customers chase them. They have buyers who gladly queue up, pay more, and eagerly wait for the chance to hand over their money for the next thing. How do these businesses do it$48 More importantly, how can you become one of them$49 Oversubscribed is the guide to transforming your business into one which customers fight over! Author Daniel Priestley, a successful entrepreneur who has built and sold businesses around the world, shares proven, real-world methods that will not only grab customers' attention, but will also have them lining up to buy from you. This invaluable guide will teach you how to drive demand for your products or services far beyond supply and will dramatically increase the success of your business. Now in its second edition, this updated version offers new insights and motivating examples that are right for the 2020s. This book will show you: The principles and philosophies Oversubscribed businesses live by that are often the opposite of what most businesses do Specific steps for getting into the mind of your customer so they only want to buy from your business How to structure campaigns and product launches that systematically get your business Oversubscribed How to implement a process of signalling to market, and collect signals back from market to build up desire and demand for your products and services The new edition of Oversubscribed: How to get people lining up to do business with you is a must-read for entrepreneurs, marketers, business leaders and owners, team managers, and business students.

Find out the essentials of cryptocurrency mining The cryptocurrency phenomenon has sparked a new opportunity mine for virtual gold, kind of like the prospectors of a couple centuries back. This time around, you need some tech know-how to get into the cryptocurrency mining game. This book shares the insight of two cryptocurrency insiders as they break down the necessary hardware, software, and strategies to mine Bitcoin, Ethereum, Monero, LiteCoin, and Dash. They also provide insight on how to stay ahead of the curve to maximize your return on investment.

Gallup finds the quality of managers and team leaders is the single biggest factor in your organization's long-term success.
Packed with 52 discoveries from Gallup's largest study on the future of work, It's the Manager shows leaders how to adapt their organizations to rapid change, ranging from new workplace demands to managing remote employees, a diverse workforce, the rise of artificial intelligence, gig workers, and attracting - and keeping - today's best employees. Who is the most important person in your organization to lead your teams through these changes$325 Gallup research reveals: It's your managers. While the world's workplace has been going through extraordinary historical change, the practice of management has been stuck in time for more than 30 years. The new workforce - especially younger generations - wants their work to have deep mission and purpose, and they don't want old-style command-and-control bosses. They want coaches who inspire them, communicate with them frequently, and develop their strengths. Who is the most important person in your organization to lead your teams through these changes$326 Decades of global Gallup research reveal: It's your managers. They are the ones who make or break your organization's success. When you build great managers -- ones who can maximize the potential of every team member -- you will see organic revenue and profit growth, and you will deliver to a every one of your employees what they most want today: a great job and a great life. This is the future of work. It's the Manager includes a subscription to Gallup Access -- Gallup's new workplace platform, chock full of additional content, tools, and solutions for business. The subscription comes with a code for the CliftonStrengths assessment, which will reveal users' Top 5 strengths.

Technologists who want their ideas heard, understood, and funded are often told to speak the language of business-without really knowing what that is. This book's toolkit provides architects, product managers, technology managers, and executives with a shared language-in the form of repeatable, practical patterns and templates.

An Insider's Guide to Football Contracts, Multi-Million Pound Transfers and Premier League Big Business
'If you want to know and understand how football really works, this is the book for you.' - Guillem Balagué 'A myth-busting and hugely entertaining look at the ever more complex machinations of the beautiful game. Essential.' - Raphael Honigstein 'A must-read for football fans.' - Freddie Ljungberg Insightful, enlightening and thought-provoking, leading Premier League lawyer Daniel Geey lifts the lid on the inner workings of modern football. What really happens inside a club on transfer deadline day$396 Are football agents overpaid$397 Which club put a clause forbidding space travel into a midfielder's contract$398 And which team's players can never wear red boots$399 Whether it is a manager being sacked, a star player transfer, billion-pound television rights negotiations or a controversial club takeover, leading football lawyer Daniel Geey has all the insight. With an accessible and thoughtful perspective, and featuring expert contributions, Done Deal explores the issues that shape the modern game, providing football fans with a fresh and authoritative look at all off-field football matters.

Head First PMP teaches you the latest principles and certification objectives in The PMBOK (R) Guide in a unique and inspiring way. This updated fourth edition takes you beyond specific questions and answers with a unique visual format that helps you grasp the big picture of project management.

Naked Economics gives you the tools to engage with pleasure and confidence in the deeply relevant, not so dismal science.

Some people say that creativity is about thinking outside the box, while others believe it is about being creative inside the box; but what if there is no box$3 More than 82 per cent of companies believe creativity directly impacts results, yet few of us understand how it comes about or how to put it into practice. If we could identify and remove the 'box' around our thinking, we could unlock unlimited streams of creativity for professional and business success. The Creative Thinking Handbook offers an integrated system of personalised insights, along with clear, practical tools and strategies - including the tried-and-trusted Solution Finder model. This book enables you to develop your creative problem-solving skills to make better decisions with an individualized step-by-step strategy. Based on long-term research and testing of the creative thinking process, The Creative Thinking Handbook helps you generate more ideas and find brilliant solutions for any professional challenge. "Essential reading for any HR professional, manager or CEO looking to extend the boundaries of what is possible in their organization. This book challenges readers' assumptions about their thinking and the traps we must avoid if we are to develop our creative thinking abilities."--Keith Usher, Managing Director, Insight Learning Organisation "Another great read from Chris Griffiths. Through his experience and insights, he is not only inspiring organizations about really being innovative but showing the way. I hope more organizations take on board Chris' thinking."--Richard Bradley, Managing Director, Master Trainer Institute, Geneva, Switzerland "As always, Chris Griffiths thinks ahead. He also thinks, up, down, around the back and under! Here, he shares this art with us and prepares us to think creatively for ourselves on challenges we can't even perceive of yet. It's a must-read."--Sharon Curry, Executive Leadership Coach, Mind Map, Creativity and Innovation Instructor "Chris Griffiths has been inspiring me since our first meeting. He taught me not to over-glorify creativity. He gave me the keys to human thinking, and they opened the doors to real creativity."--Karl Mortier, Educational Professional "There are many reasons why innovation has an increasingly important role to play in the modern workplace, but there are few practical guides on how to establish robust systems and processes to deliver it.